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How to Build a Community By Playing Video Games

What can we learn about building a community from MugsTV — a content creator with more than 200k followers on Facebook.

Oren Cohen
5 min readFeb 16, 2021

If you’re thinking about streaming as a serious business endeavor, you’re in the right place.

Today I want to introduce you to some community-building concepts as observed from MugsTV — A video game content creator on Facebook Gaming with the welcoming tagline — “Hugs with Mugs.

Brian — a.k.a MugsTV. Image: MugsTV Facebook page.

Brian, the guy behind the streamer nickname MugsTV has recently crossed the 200k follower mark on his Facebook page. He also has an active discord server, a Facebook group, and a premium Facebook group for his paying members.

Disclaimer: I am a subscriber of Mugs. I follow him for many months. Neither Mugs nor anyone associated with him asked for this article, and it only reflects my own opinions.

So, with that out of the way, let’s dive in and see what we can learn from how Mugs is growing his community.

Authenticity Speaks Volumes

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Oren Cohen
Oren Cohen

Written by Oren Cohen

Software Engineer and Blogger. He/Him. Contact me: oren@thegeekwriter.com Newsletter: https://theorencohen.com Geek Peek: https://geekpeek.blog

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