Case Study: How to Grow on TikTok Without Being Explicit

What can we learn from examining KallMeKris’s journey and success on TikTok? She amassed 15 million followers in nine months.

Photo by visuals on Unsplash

TikTok saw an influx of new people joining the app from the beginning of the Pandemic in March of 2020. I joined in April after seeing more and more people in my circles join and start making videos. But I didn’t join to become famous. I joined because it seemed fun, and there’s always something more personal about video than writing.

There’s nothing like the real deal of seeing a loved one in person, but video content comes a lot closer than blog posts, tweets, or photos on Instagram.

As I spent more time on the platform and genuinely enjoyed seeing new people, I noticed this blonde girl appear more and more on my ‘for you’ page.

So I followed her, and the rest is history.

Kris Collins has about 15.8 million followers on TikTok as of writing these words. The funny thing is that both she and I joined in April. So, why do I only have 1029 followers, and she did so much better?

I took a bit of time to think about this, and I came up with these reasons. Here’s what I think we can all learn from Kris’s journey on TikTok…