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5 Reasons You Should Stop Presenting Yourself As An Expert
Stop Trying to Be an Expert.
In 2011, I started writing articles for a website called EzineArticles. It was like today’s HubSpot, where people would write many marketing and sales articles and press releases.
Even though this website was the first I ever wrote for in English, I still chose to show up as the expert. I didn’t have a clue what I was doing, but at the time, I was following this program that promised to make me rich.
It was as if affiliate marketing and pyramid schemes had a love child. But I was inexperienced and didn’t recognize this was a fluke. I knew enough not to give them any money, but I was still curious about the promise of success.
I wrote a few articles and included CTAs to a landing page unique to me. And what do you know? I didn’t see a single cent.
Fast forward to 2021. Things are much different now. I’m still learning how to be a better content creator — but I choose to put myself forward. I won’t hide behind a brand name or a company logo.
Let’s discuss why you don’t want to show up as the expert.
