3 Lessons I Learned From Paying $2252 For Etsy Ads

Don’t pay for ads until you read this.

Photo by Clay Banks on Unsplash

I opened my shop in September 2020 and knew next to nothing about using ads or Etsy SEO. I paid so much money and had minimal results — I don’t want you to make the same mistake.

Etsy Ads hide improvements you need to make in your listings, give you a false sense of success, and should amplify views - not supply them. Below I explain more in-depth what that means. Don’t pay for ads until you read this!

Let’s dive right in!

Ads Hide Needed Improvements

Let’s face it: If you run Etsy Ads, you’ll make a few sales here and there.

But making a sale here and there while paying daily for ads means you’re not making a profit — you’re losing money.

Here are only a few examples of improvements you’re not doing because you’re getting sales:

1. Improving your listings’ SEO.
2. Doing serious keyword research.
3. Investing time in your listing’s copy.

Let’s go over them quickly.

Improving Listing’s SEO

Etsy uses the first 156 characters of your listing as your metadata description…